Publishing is no longer a question of ‘readership’ but of resonance. Only lazy, old media add up the numbers of individuals who look at what they publish, and leave their audience research at that. More astute contemporary publishing focuses on resonance and the shifting of forces within unacknowledged collectives and technical networks. — Andrew Murphie …
Continue reading “The Mag.net Reader 3 — Processual Publishing. Actual Gestures.”